Sample Paid Channels · Paying Guest Audience

Reaching the Right Traveller

Six sample creatives illustrating how Eminence Zenith reaches affluent leisure and wellness travellers — across paid social, search, print and video.

Channel Strategy

Where Our Guests Already Are

Our paying guest is between 38 and 62, household income $400K+, planning her own wellness escape on Saturday morning over coffee. She follows luxury travel editors on Instagram, saves trips to Pinterest, reads Condé Nast Traveller, and uses Google to compare hotels. These six placements meet her at each of those moments.

Aggregate launch budget: $240K across 120 days · projected reach: 3.8M qualified impressions · target CPA: <$180 per booked stay

Ad 01 · Instagram Reels — Vertical Video 9:16 · 15 sec
Reels

12.4K

340

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@eminencezenith · Sponsored
Three nights above the rainforest. Hand-poured baths. Light through linen.
♪ original audio — eminencezenith
Reserve your sanctuary
Audience: Meta Lookalike of premium-luxury travel intenders; Female 35-60; HHI $300K+; Geo AU/NZ/SG/UK.
Creative: 15s slow-motion edit — sunrise vinyasa, stone bath being poured, rainforest mist, candlelit Terra Nova place setting. No voiceover; sound design only.
Budget: $48,000 / 60 days  ·  Target VTR: 65% · CPM: $14 · Booking CPA: <$210
Ad 02 · Facebook & Instagram Feed — Carousel 1:1 · 5 cards
EZ
Eminence Zenith
Sponsored ·
Three nights above the canopy. Twenty-four villas. One Eminence — on Queensland's Sunshine Coast Hinterland.
Hinterland Suite — from $780
Stone bath. Rainforest view.
Reserve
Zenith Pavilion — from $2,450
Mineral infinity pool.
Reserve
Elara Spa Day Pass
Nine chambers. One journey.
Book
Like Comment Share
Audience: Brisbane/Sydney/Melbourne metro; Saved-trip retargeting from eminencezenith.com; 35-65 female-skew; affluent travel interest.
Objective: Conversions optimised on tables/bookings POST events.
Budget: $52,000 / 90 days  ·  Projected reach: 1.2M · CPC target: $1.40
Ad 03 · Pinterest — Promoted Idea Pin 2:3 · Travel inspiration
Promoted by Eminence Zenith Save
A wellness retreat 90 minutes from Brisbane — set in 186 hectares of rainforest above Maleny.
eminencezenith.com
Audience: Pinterest interest segments — "luxury travel", "wellness retreat", "Australia hinterland", "boutique hotels"; female 28-55.
Objective: Trip planning intent capture; pinning behaviour as 4-12 week lead indicator.
Budget: $22,000 / 90 days  ·  Projected saves: 18,000 · CTR: 0.6%
Ad 04 · Condé Nast Traveller — Full Page Print Magazine · A4
A Sanctuary in the Sunshine Coast Hinterland

Where the rainforest is the architect.

— · —

Eminence Zenith. Twenty-four villas suspended above the ancient hinterland of Queensland's Blackall Range. A farm-to-fork organic table. A subterranean spa carved into the hillside. One Eminence — designed with intention, for those who arrive without hurry.

eminencezenith.com
Audience: Condé Nast Traveller AU/UK editions — 480K monthly circulation; median HHI $385K; 71% female.
Objective: Premium brand placement; halo effect across all digital channels.
Investment: $58,000 (3 monthly insertions)  ·  Editorial-quality halo: measured via brand-search lift
Ad 05 · Google Search — Hotel Ad + Knowledge Panel SERP placement
Ad
eminencezenith.com · About this site
Eminence Zenith — Luxury Wellness Sanctuary | Sunshine Coast Hinterland

Twenty-four villas. Organic farm-to-fork dining. 2,400m² spa. Set within 186 hectares of rainforest above Maleny. Reserve direct & save 12%.

Eminence Zenith — Sunshine Coast Hinterland
★★★★★ (287 reviews)
from $780/night
Check availability — Reserve direct →
Audience: Search queries — "luxury wellness retreat Queensland", "Maleny accommodation", "Sunshine Coast spa hotel", "rainforest villas Australia"; ~9,400 monthly direct intent queries.
Objective: High-intent direct-channel bookings (margin-protected vs. OTA).
Budget: $36,000 / 90 days  ·  Booking CPA: $145 · Direct revenue contribution: 28% of total
Ad 06 · YouTube — Pre-Roll TrueView 16:9 · 30 sec skippable

An Eminence to Arrive At.

A luxury wellness sanctuary above the rainforest — 90 minutes from Brisbane.

Skip ad
EZ
Eminence Zenith
Reserve your stay
Visit site →
Audience: YouTube affinity audiences — Luxury Travellers, Spa & Wellness Enthusiasts, Lifestyles & Hobbies (Food/Wine); custom intent on direct competitor searches.
Creative: 30s edit — 6 hero scenes, no dialogue, sound-design forward. Skippable after 5s for cost efficiency.
Budget: $24,000 / 60 days  ·  Projected views: 480K · VTR: 28% · CPV: $0.05
The Other Channel

Investor-Side Marketing

For sample creatives targeting Series A investors — LinkedIn, AFR, Bloomberg, podcast read, Capital Brief, conference flyer — view our investor-channel gallery.

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