Eminence Zenith: The Pinnacle of Wellness
A vertically integrated luxury wellness destination combining boutique accommodation, organic dining at Eminence Terra Nova, and rejuvenating spa experiences at Eminence Elara under one premium brand.
Executive Summary
Eminence Zenith is a vertically integrated luxury wellness destination concept for Queensland's Sunshine Coast Hinterland, combining boutique accommodation, organic dining (Eminence Terra Nova), and rejuvenating spa experiences (Eminence Elara) under one premium brand.
The destination is designed to deliver immersive, nature-led retreats that restore balance, clarity, and wellbeing, built for scalability and sustainable growth, with diversified revenue streams and a benchmark proposition for conscious luxury in Australia.
The capital raise funds site acquisition, phased development, and brand launch, with a defined path to stabilised operations and multiple credible exit avenues including refinance, strategic acquisition, or partial recapitalisation.
Vision & Purpose
To establish Eminence Zenith as the benchmark for holistic luxury and conscious living in Australia and a blueprint for the future of wellness hospitality.
Eminence Zenith is envisioned as more than a retreat. It is a destination of distinction where nature, nourishment, and nurture are intentionally designed to elevate the human experience.
Our vision is to build a profitable, scalable, and purpose-led ecosystem that:
Attracts High-Value Guests
Seeking depth, quality, and transformation.
Delivers Consistent, Diversified Returns
For investors, through resilient, multi-stream revenue performance.
Sets a New Standard
For integrated wellness destinations in Australia and beyond.
Creates Measurable Global Impact
Through B1G1 initiatives, embedded into every transaction.
The Opportunity
The convergence of wellness, luxury hospitality, and experiential travel has created a compelling opportunity for a new destination model, one that delivers both transformational guest outcomes and strong commercial performance.
Source: Australian wellness tourism sector, USD 18.1B (2024), forecast USD 67.6B by 2033 (~14.6% CAGR).
Why the Sunshine Coast
The Sunshine Coast, supported by its natural beauty, lifestyle appeal, and growing domestic and international visitation, is emerging as a preferred wellness hub.
Despite this momentum, the high-end market remains underserved and fragmented, with few truly integrated destinations that combine luxury accommodation, conscious dining, and transformative wellness experiences under one cohesive brand.
Government & Strategic Alignment
This opportunity is further supported by Queensland's Destination 2045 strategy: a 20-year government roadmap prioritising premium, nature-based and experience-led tourism, reinforcing long-term demand, infrastructure investment, and regional growth alignment.
This alignment positions Eminence Zenith to benefit from future government initiatives, including tourism infrastructure funding, destination marketing support, and regional development programs — further strengthening the long-term investment thesis.
The Strategy: A Disciplined, Site-Agnostic Approach
Eminence Zenith is designed as a site-agnostic, scalable concept, allowing flexibility in property selection while maintaining a consistent brand and experience standard.
Our strategy is focused on:
- Identifying high-alignment hinterland locations within the Sunshine Coast region.
- Prioritising sites that support boutique, low-density accommodation and immersive nature-led experiences.
- Delivering the retreat through a phased development approach, enabling capital efficiency and controlled growth.
- Leveraging strategic partnerships across wellness, hospitality, and impact initiatives.
This approach reduces early-stage risk, preserves optionality, and positions Eminence Zenith to scale responsibly once the right site and partners are secured.
The Business Model
Eminence Zenith operates as a boutique, vertically integrated wellness destination, combining accommodation, dining, spa, and retreat experiences under one premium brand. The model is designed for profitability, scalability, and sustainability, delivering long-term value for guests and investors while embedding purpose through B1G1 global impact initiatives across every revenue stream.
Why It Works
| Diversified revenue mix | Reduces seasonality and risk across multiple guest segments. |
| High-margin experiences | Spa, retreats, and weddings drive disproportionate profitability. |
| Boutique capacity | Enables premium pricing and deeply personalised guest delivery. |
| Replicable model | Adaptable across future flagship locations — site-agnostic by design. |
| Purpose-aligned growth | B1G1 impact embedded into every transaction supports brand equity and guest loyalty. |
Six Revenue Streams
Boutique Accommodation
Personalised stays, wellness packages, and multi-day retreats designed for repeat visitation and extended length of stay.
Organic Fine Dining — Eminence Terra Nova
Farm-to-table dining experiences, curated events, and destination-led food offerings for in-house guests and the local community.
Day Spa & Wellness — Eminence Elara
Immersive spa experiences, magnesium baths, sauna, IV therapy, yoga, massage, and wellness product extensions.
Healthy Conscious Weddings
Bespoke, wellness-inspired celebrations integrating accommodation, dining, and spa — a high-yield, emotionally driven segment.
Corporate & Private Retreats
Exclusive multi-day retreats for executive teams and high-profile individuals, including annual strategy and planning sessions designed to restore clarity, focus, and performance.
Healing & Wellness Therapies (Add-On)
Collaborations with leading practitioners offering breathwork, sound healing, and holistic modalities that deepen guest engagement and enhance brand credibility.
Experience & Architectural Character
A boutique, nature-led experience. The Eminence Zenith experience is intentionally boutique, low-density, and immersive — designed to support deep personalisation, privacy, and restoration.
Key experience principles include:
- Eco-conscious architecture that integrates seamlessly with the natural landscape.
- Private, self-contained cabins designed for rest, reflection, and retreat.
- Integrated in-cabin and on-site wellness amenities — including ice baths, infrared saunas, and nature immersion.
- Collaborations with aligned wellness practitioners and partners to enrich the guest experience.
Every element is curated to enhance clarity, wellbeing, and connection — while maintaining the flexibility to adapt design to the chosen site.
The Founder
Martin Kralovic Founder & Operator
20+ years of senior hospitality and wellness experience across venue ownership, premium operations, and concept delivery.
- Founded, owned, and operated multiple QLD hospitality businesses — organic cafés, wholefoods concepts, and corporate venues.
- Opening leadership team at Tank Bathhouse — F&B, events, luxury guest experience (directly informs the Eminence Zenith concept).
- Currently Assistant Venue Manager at Cibaria Noosa; opening team at Elysium Noosa (formerly Sofitel Noosa).
- Formal training in hospitality management, fitness, and remedial massage — a rare blend of commercial and holistic credentials.
A founder-operator mindset combining vision, execution, and deep operational credibility.
Capital Raise & Use of Funds
Raise structured to fund the disciplined site-agnostic strategy through a phased development pathway. Indicative terms below; final terms set in the subscription agreement.
Indicative Use of Funds (Phase 1)
Use of funds is illustrative and will be confirmed once a site is selected and the Phase 1 scope is finalised.
Financial Snapshot
Indicative base-case projection at stabilised operations. Sensitivity to occupancy, pricing, and the broader six-stream revenue mix is modelled interactively in the live financial model.
| Line Item (A$) | Year 1 | Year 2 | Year 3 (Stabilised) | Year 5 |
|---|---|---|---|---|
| Accommodation | $3.8M | $5.9M | $7.4M | $8.4M |
| Dining (Terra Nova) | $1.7M | $2.5M | $3.0M | $3.4M |
| Spa & Wellness (Elara) | $1.2M | $1.8M | $2.3M | $2.6M |
| Weddings | $0.4M | $0.9M | $1.3M | $1.5M |
| Corporate & Private Retreats | $0.3M | $0.7M | $1.1M | $1.3M |
| Therapies Add-Ons | $0.1M | $0.2M | $0.3M | $0.4M |
| Total Revenue | $7.5M | $12.0M | $15.4M | $17.6M |
| Operating costs | ($6.0M) | ($8.0M) | ($9.2M) | ($10.2M) |
| EBITDA | $1.5M | $4.0M | $6.2M | $7.4M |
| EBITDA margin | 20% | 33% | 40% | 42% |
Figures are illustrative forward-looking projections based on management assumptions and regional comparables — not a forecast of actual results. Site, scope, and final capital structure will materially influence outcomes. Refer to the full information memorandum.
Phased Development Pathway
A disciplined, capital-efficient pathway from concept to stabilised operations — site agnostic, optionality preserved at each gate.
Key Risks & Mitigants
| Risk | Mitigant |
|---|---|
| Site selection | Site-agnostic strategy preserves optionality; rigorous diligence gate before any acquisition commitment. |
| Construction overrun | Phased development limits Phase 1 exposure; fixed-price contracts and independent QS sign-off at each draw. |
| Slower ramp-up | Working capital headroom funded at close; phased opening (rooms before full F&B and spa). |
| Macro / discretionary spend | Six diversified revenue streams; local dining and spa traffic supports F&B and Elara independently of overnight occupancy. |
| Key person (founder) | Senior operations hires identified pre-opening; documented systems & SOPs; succession plan within investor governance. |
| Climate / weather | Building design for hinterland conditions; comprehensive insurance; events and conference revenue lines smooth seasonality. |
A Conversation Worth Having
If the brief resonates, the next step is a 30-minute introductory call with Martin, followed by access to the full information memorandum, due-diligence data room, and a curated site shortlist tour.
martin@eminencezenith.com · www.eminencezenith.com
Disclaimer. This document has been prepared for informational purposes only and does not constitute an offer or solicitation to buy or sell any securities. Eminence Zenith is currently a concept stage opportunity; final site selection, scope, and capital structure remain subject to confirmation. Forward-looking statements reflect management's current expectations and assumptions and are subject to significant risks and uncertainties. Past performance is not indicative of future results. Prospective investors should rely solely on the formal information memorandum and conduct their own due diligence with the advice of independent legal, tax, and financial advisers before making any investment decision.